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What are the best ways to differentiate your product and DEFINE your market instead of being defined by it?  Learn from Trevor Hill of Fathom (Global Water Management).  Trevor's company is leading the way in streamlining back office software technologies for water municipalities. 

Trevor served in the Gulf War for which he received the Gulf Kuwait Medal in 1991, and retired from the Canadian Navy in 1994. After retiring, Trevor co-founded a design-build firm that specialized in water reclamation facilities in British Columbia and the
Canadian Arctic. 

Would you like to learn how the shortcomings in your industry can reveal a potentially untapped market?

Listen to Trevor's entrepreneurial journey to find out more!