Challenge Assumptions Episode 20 Shake Smart, Inc.

Martin Reiman began his entrepreneurial journey into the healthy food options world while attending San Diego State University.  With an emphasis on convenience, health, and location he was able to test out his products on the campus population and quickly gained a marketing strategy that would launch his company on to the Inc 5000 as one of the fastest growing companies in the country.

On this episode we meet Martin who is challenging the assumptions of what it takes to grow a business.  Do you need huge startup capital? Do you need mass market appeal? Do you need to have a strong online presence, or even need to be good at marketing. Shakesmart has challenged all of these of assumptions and been successful by finding a niche in the fast food space by making protein smoothies and other health foods convenient without compromising quality.

Check out Shake Smart at